Ultimate Fighting Championship (UFC) is getting into bed with Performance Inspired, the sports supplement company backed by Hollywood big shot Mark Wahlberg, who just so happens to have a minority stake in the world’s largest mixed martial arts (MMA) promotion.
Much like the existing deal with Reebok — minus the fighter payouts — you can expect to see the Performance Inspired logo splattered across the Octagon on fight night and no doubt it will show up in various social media campaigns.
Thanks to this.
“Inspiring people to be active and healthy is rewarding for me personally and the charity element of our business is an added benefit,” Performance Inspired Co-Founder Mark Wahlberg said in today’s release. “It’s one of the reasons we created Performance Inspired, as it’s all about giving back and helping athletes on any level maximize their true potential.
Ultimate Fighting Championship (UFC) fans may have seen the last of former pay-per-view (PPV) headliners Ronda Rousey and Nick Diaz, who walked away from the Octagon in recent times for very different reasons.
“People ask me, ‘Do you think Ronda (Rousey) is coming back?’ No.
I just don’t think he has the desire anymore.”
Hard to blame him after this.
They probably ran for the hills now that ESPN has exposed the Ultimate Fighting Championship (UFC) lightweight champion for being outclassed, outgunned, and out-earned when he fights Floyd Mayweather Jr. this August in Las Vegas, Nevada.
But anyone who watched this video probably knew that already.
But as soon as you start cutting weight – cause I showed up and I think I was 13 (pounds) over when I showed up.
Former Ultimate Fighting Championship (UFC) welterweight champion Johny Hendricks missed weight (again) for his Tim Boetsch fight at the UFC Fight Night 112 weigh-in event earlier this month (Sat., June 24, 2017) in Oklahoma City (full report here).
Where he goes from here remains to be seen, but I can’t imagine another failed weight cut will leave him employed.
When asked about the barriers to entry for competing with the UFC, Fertitta mentioned obtaining a license and a venue, neither of which he believed to be very significant.
It’s literally an endless number of fighters that have the ability to compete at the highest level and be the highest level fighters.”
The case is expected to drag on into 2018 and possibly early 2019.
These factors include high barriers to entry, control of elite fighter talent, and exclusive television deals.